Advertisements, Posters and Brochures

All these different media have specific requirements. That’s why good readability, top-quality design and customer relevant content are crucial in motivating a customer to start reading.

The Brand Tag is used in the design of all advertisements, posters and brochures. Templates in various formats are available to facilitate design work.

Bayer Cross dimensions in different formats

The »B-ratio«
The diameter of the Bayer corporate icon is used as a unit of measurement. One of these units is known as a "B".

The basic element for the size and placement of the Bayer Cross is the »B-ratio«, which varies for different formats.

To get your B, divide the shorter side of the format by the »B-ratio«.

Alternatively, you can use the list for the most common formats to find the matching »B-ratio«. If your format is missing, please use the »B-ratio« value of the closest match.

Overview of »B-ratio« for most common formats

Application		Format	B-ratio	B-value	B-value
Advertisements, brochure covers	vertical	100 x 210 mm DIN A5 DIN A4 4.25 x 11 inch 5.5 x 8.5 inch 8.5 x 11 inch	1:7 1:10 1:10 1:7 1:10 1:10	14.3 mm 14.8 mm 21.0 mm	44 points 40 points 61 points
	horizontal	210 x 100 mm DIN A5 DIN A3 8.5 x 3.25 inch 8.5 x 5.5 inch 17 x 11 inch	1:7 1:10 1:10 1:7 1:10 1:10	14.3 mm 14.8 mm 29.7 mm	36 points 40 points 79 points
	square	210 x 210 mm 8.5 x 8.5 inch	1:10 1:10	21.0 mm	40 points
Posters	vertical	DIN A3 DIN A2 11 x 17 inch 18 x 24 inch	1:10 1:10 1:10 1:10	29.7 mm 42.0 mm	79 points 130 points

If your format is missing, please use the »B-ratio« value for the closest match.

Design of advertisements, posters and brochure front covers

Positioning of the Bayer Cross

You can place the Bayer Cross on the top or bottom on the left- or right-hand side, depending on what best suits your specific design. The Bayer Cross must never be placed in the middle.

Key Element: Bayer Cross

Minimum clear space

The minimum clear space to the external margin of the page and typografic elements is 0.25 B. The clear space can be increased, depending on what best suits your specific design.

Bayer Cross on specific backgrounds

To ensure optimal legibility, there are rules about which backgrounds and colors the logo may be placed on.

Key Element: Bayer Cross

Examples of advertisements, posters and brochure covers

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A man in a field examines corn plants. Text overlays promote Dekalb agricultural products, featuring a corn cob, a field, and a tablet displaying a digital farm management app.

Promotional poster featuring an ear of corn with text promoting DKB 360 PRO3, emphasizing high grain quality and productivity for the second harvest.

An advertisement for Deltapine cotton highlighting its strength, with large cotton bales and a farmer in a field. Includes a text code for local recommendations.

Silhouette of a person in a field with a sunset in the background. The text "West Texas Tough" is prominent above cotton plants. Logos of Deltapine and Bayer are visible at the bottom.

A farmer and a young girl walk through a field holding hands. The text reads: "Here for those who trust in tradition." Seminis and Bayer logos are present.

An illustrated ad for DEKALB features a cornfield with a transparent corn kernel enclosing a person, highlighting innovation in agriculture.

Two men kneeling in a field discussing agricultural topics, with text promoting Dekalb Seed's 2019 product guide.

Two men in agricultural settings examining plants. One is standing outside with flowering plants; the other is in a greenhouse with seedlings. Text reads: "Together, we make every day count.

A farmer and a young woman walk through a cornfield. The text highlights Seminis' commitment to improving vegetable seeds for 150 years with a focus on tradition.

Field of crops with two logos and the text "Exclusive Genetics. Exclusive Performance.

A man wearing a cap stands in a cornfield at sunset. A quote about DEKALB seed performance is displayed prominently in the sky.

Two kids eating watermelon slices above images of four different watermelon varieties with descriptions: Tailgate, Bottle Rocket, Road Trip, Joy Ride. Text reads "Like traditions, some tastes never change.

Design of brochure back cover

The Bayer Cross, the postal address and the Internet address are placed on the back cover of a brochure on the top or bottom on the left-hand side.

The full-color Bayer Cross must have a minimum diameter of 10 mm, even on the smallest DIN long format.

Key Element: Bayer Cross

FAQ

The FAQs provide you with quick answers to the most important questions.

Contact

If you have any further questions, please contact:

Matthias Lindecke

Crop Protection

Tel.

+49 2173 38-3633

matthias.lindecke@bayer.com