Reporting for Website Performance
A website is often the first place someone interacts with a brand. It is essential that Bayer’s website clearly articulates their mission and vision while also expressing relevant, dynamic and strategic storytelling content.
To ensure positive website performance, tools like Google Analytics offer a variety of metrics that can indicate whether action is required to ensure and improve on-site functionality.
The following objectives, KPIs and tactics should be considered when measuring and reporting on any web properties within Bayer.com.
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