Hardware Design

A strategic approach in defining the shape and form of a product enables brand message and product attributes to be conveyed as well as driving a recognizable, unique for product/ brand differentiation or a use environment appropriate aesthetic.

The following guidance describes general design principles when designing device shapes, forms, surface treatments and design details for a Bayer in Radiology device.

Various 3D shapes displayed on a red gradient background.

Shapes, Forms & Surfaces

When defining the overall silhouette for the device, consider use of predominately simple softened geometric shapes.

Color

The following guidance describes the use of a framework when making decisions on color for a Radiology device for Bayer.

Two textured circles on a green background, one dark gray on the left and one light gray on the right.

Materials & Finishes

The following section provides guidance on how to approach defining material and finish when developing Radiology devices for Bayer.

A hand interacts with the touchscreen of a Medrad Centargo CT Injection System.

User Interaction

When developing user interaction points, there should be consistent visual & tactile design cues to communicate what the device does, how the user should interact with the device, and the device status.

Hardware Branding

Strategic physical product branding allows a company to express its identity, reflect core company values and visually leverage an established recognition of the brand.

Medical equipment displaying control panels and syringe holders, with branding visible: Medrad Centargo on the left and Medrad Stellant Flex on the right.

Product Hierarchy

Product hierarchy and model ranges offer different entry/purchase levels, enabling different products to address varying market and customer needs.

A digital medical device display shows fluid levels in milliliters with colored bars and buttons for various settings.

Accessories

The following section describes design guidance for non-injector Bayer in Radiology devices.

Three medical devices: one in a pink hue, a clear container with orange substance in the center, and two clear devices connected with tubing on the right.

Sterile Disposables (SD’s)

Sterile disposables should be visually consistent across different formats and devices.

Diagram displaying medical device packaging with labels for Medrad Centargo and Stellant, featuring sections labeled A to E, detailing instructions and specifications.

SD Packaging, Labelling & Artwork

When developing packaging for disposables, the designs should consider clarity, regulatory compliance, consistency, sustainability and sterile fluid path.

Next topic – Shapes, Forms & Surface