Unlike a printed publication the work on a website doesn’t stop once it is launched. In fact, in many ways, this is when the work really starts. Therefore, make sure you have sufficient resources to be able to do this. A website that cannot be maintained reflects badly not only on Bayer where you are, but on the whole of the Company.
The most important aspect is keeping content accurate and up-to-date.This means not just the content, text and images but also the structure, navigation and links.
The internet is constantly evolving and the Bayer Digital Guide
is frequently updated. As a result, it is essential that your agency has access to the Digital Guide and has signed up to receive the newsletter.