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The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Where to find numerous license free media assets
Details of access and a change of password for external users and the news archive.
Gestures such as pinching, swiping and shaking are key features of mobile devices. If used wisely, they can significantly improve the user experience. You can support any gestures that are standard on the target platforms. If your app has specific gestures, then you must include explanations and hints on how to use them.