The importance of a strong and likeable brand

Drawing - space, the earth on the left, the Bavarian cross on the right and a flag with a heart in the middle

At Bayer, we have a strong brand. But the world is rapidly changing, and our brand has to keep up. That’s why we’re improving the likeability of our brand. Why is this so important?



Feel part of ONE Bayer

A strong, likeable brand creates a feeling of belonging and unity. This gives us the right groundwork to operate as ONE Bayer. 


Trust in products, company, and brand

We believe in our products and in what we do. A strong, likeable brand radiates trust that we pass on to the world.


Resilience against setbacks

A strong, likeable brand is resilient and makes sure that our stakeholders’ trust in our company and our brand remains stable.