Signage Elements
The following signage elements express the corporate philosophy in a focused and balanced interactive way, as well as revealing the corporate DNA. These core elements are also used in the branding of buildings.
The Bayer Cross
If you have any further questions about this or any other section of Bayer Identity Net, please contact:
Printing file for backlit standalone and wall-mounted Bayer Cross signs
This printing file has been created especially and exclusively for the construction of free-standing and wall-mounted Bayer Cross signs.
It contains special features that must be strictly considered when constructing backlit free-standing or wall-mounted Bayer Cross signs.
Printing files for all other sorts of Bayer Cross signage
The printing file offered here for download can be used for all other Bayer Cross signs including backlit pylons.
Please note: This file is not suitable for backlit free-standing and wall-mounted Bayer crosses. These require a different modified printing file.
The Bayer Sans typeface
The correct use of typeface sizes as well as the right positioning and arrangement of the signage elements are prerequisites for a uniform Bayer image and appearance.
The correct use of typeface sizes as well as the right positioning and arrangement of the signage elements are prerequisites for a uniform Bayer image and appearance. For more detailed information concerning the use and availability of the typeface Bayer Sans see here or contact your Global Brand Manager.
of Bayer Cross signage
Pictograms
Pictograms are used for fast orientation and clarity in labeling. Only the pictograms defined in this section are available.
Examples
Background color
- Bayer Dark Blue
Direction arrows
Only the arrows defined in this section are available for use in direction information and are to be solely positioned to the right of the typography or a pictogram.
Examples
Background color
- Bayer Dark Blue
Signage colors
Pantone colors are used as printing ink. RAL colors are used as paints or lacquers for painting the surfaces of structural components.
Only the colors described in this section, which are derived from the permissible palette of Bayer colors, may be used for signage. These colors ensure the best possible legibility of any sign information and maximize their visibility.
Exceptions to these color rules are only permissible if they are agreed on in advance with Corporate Branding.
Standard colors for signage
CMYK 80/33/0/80
Pantone 2380C
CMYK 71/0/0/0
Pantone 298 C
CMYK 40/0/100/0
Pantone 2299 C
CMYK 0/100/5/0
Pantone 1925 C
Avery 5528 QM Sharp
Film Red Perm (Code: CC4840002)
CMYK 0/0/0/0
Pantone –
RAL 9003