Key Design Elements Overview
A consistent look and feel of Bayer Websites around the world is part of the Company's stated aim of presenting a single public image to customers.
The Bayer Digital Guide defines only a few key elements. This ensures consistent presentation of the umbrella brand and enables site owners' creativity and individuality.
Page layout
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The Bayer Cross reminds users that they are surfing on a Bayer website, positioning Bayer as a unique and worldwide brand. The Bayer Cross can be placed on the right or left.
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The product logo, campaign title, or company or divisional name in the Naming Area clearly identifies the subject or purpose of the particular website.
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The Bayer Global Link links every Bayer website with the global portal.
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Navigation
a.The top navigation shows the main topics of a website.
b. The left-hand navigation provides additional levels of content, if required.
c. The support navigation provides key website functions. -
The legal notices protect Bayer websites from misuse by third-parties, either by private users or commercial users; establishes Bayer's rights on content, design and information databases.
Additional elements
Typography on a website is a further key element of the branding.
The shortcut icons help users identify Bayer websites in their bookmarks or on their homescreens.