The Bayer Cross
The Bayer Cross identifies and endorses websites with the umbrella brand.The Bayer Cross is to be used in color wherever possible (see the Bayer Identity Net for further details).
Position of the Bayer Cross
On websites where a product or a campaign is the focus, the Bayer Cross is on the right-hand side of the header, leaving space in the naming area for the brand or campaign title. On these websites the Bayer Cross must be linked to either the global Bayer Portal, www.bayer.com or the local corporate country portal.
On websites where corporate content is the focus, the Bayer Cross is on the left-hand side of the header with the naming area. On these websites the Bayer Cross is linked to the homepage of the website.