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Health for all, Hunger for none

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    Bayer Identity Net Community
    bernhard_grupp
    Bernhard Grupp (PFGPP)
    Main Contact identity Net
    bernhard.grupp@bayer.com
    Tel.:+49 175 3013540

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Identity Net Brand Portal
  • Bayer Brand
    Brand Model

    The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.

    • Overview
    • Brand Positioning
      • Brand Positioning
      • Bayer Cross
        • Bayer logo for the pride month
      • Our Mission
    • Brand Identity
      • Visual Identity
        • Typography
        • Color
        • Graphic Device
        • Photo, Video & Motion Design
        • Image and Multimedia Copyright
      • Verbal Identity
        • Corporate Language
        • Brand Tonality
        • Inclusive Language
          • Verbal Identity guidance for your language
          • Gender Sensitivity
          • LGBTQ+ Identities
          • Ethnic and National Origin
          • Age
          • Cultural Background & Education
          • Accessibility
          • Glossary
        • Company & Divisions
        • Formality & Style
        • Bayer Hashtag Strategy
      • Sonic Identity
    • Brand in Space
      • Visual Environment
      • Exhibitions, Meetings & Events
      • Signage
    • Brand Architecture
      • Brand Architecture
      • Trademark Management
      • Symbols and Custom Logos
      • Product Brands
    • Employer Branding
      • Be You. Be Bayer.
      • Employer Value Proposition
      • Segmented Talent Communication
        • Persona
        • Messages
        • Imagery
      • Examples & Templates
        • Design of Headline and Graphic Device
        • Recruitment Ads
        • Image Ads
        • Brochures
        • PowerPoint Presentations
        • Online Banners
        • Social Media
        • Live Events
        • Virtual Meetings
      • FAQ
    • Co-Branding
      • Introduction on co-branding
      • Forms of Co-Branding
      • In- and out-licensing
      • Partner collaborations
      • Sponsorships
      • Journalistic publications
    • Legal Online Principals
      • Data Privacy
      • Related Regulations
  • Brand Application
    Brand Application

    Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.

    • Overview
    • Brand Communication
    • Advertising & Campaigns
      • Paid Media
        • Aligning Paid Efforts
        • Paid Media Process
      • Digital Advertising
      • Print Media
      • Campaigns
        • WOMEN | Bayer – Campaign
        • Corporate Compliance Policy
        • Health & Safety Day 2023
        • CSR Campaign
        • Promotional Items
    • Websites
      • Introduction
      • Getting Started
        • How to get started
        • Domain Names
          • Website Domains
            • Basic Rules
          • Managing Domains
        • Legal Requirements
          • Terms of Use
          • Imprint
          • Requirements pursuant to the Digital Services Act
          • Data Mining for AI Training
        • Data Privacy Requirements
        • Adverse Event Reports
      • Search Engine Optimization (SEO)
        • SEO Guidance
        • Tips for the Keyword Research
      • Design
        • Product Websites
        • Corporate Websites
        • Intranet/BayerNet
      • Development
        • Availability & Reliability
        • Functions & Services
          • Website Statistics
          • E-Mail Services
        • I&D for External Websites
        • Security
          • Secure Development and Hosting
          • Security Scans
          • SSL Certificates
    • Social Media
      • Harnessing the Power of Social Media
      • Channel Approval, Set-Up and Shut Down
      • Facebook
        • Facebook Strategy
        • Facebook Guidance and Best Practices
      • Instagram
        • Instagram Strategy
        • Instagram Guidance and Best Practices
        • Instagram Look, Feel and Tone
      • X
        • X Guidance and Best Practices
        • X Strategy
      • Linkedin
        • LinkedIn Guidance & Best Practices
        • LinkedIn Strategy
        • LinkedIn Structure and Governance
      • YouTube
        • YouTube Strategy
      • Graphics Interchange Format (GIFs)
      • Private Social Media Use
      • Data Privacy Requirements
      • Contacts
    • Mobile Apps
      • Introduction
        • Strategy
        • Specific Guidelines
        • Lifecycle
        • Roles & Responsbilities
      • Getting Started
        • Approval
        • Choosing a Supplier
        • Legal Requirements
          • Terms of Use
          • Imprint
          • Requirements pursuant to the Digital Services Act
        • Data Privacy Requirements
        • Checklist
        • Choosing a Platform
        • Classifications
      • Design
        • Principles
        • Navigation Concept
        • Naming Strategy
        • Bayer Cross
        • Launch Icons
        • Legal Notices
        • Scaling and Orientation
        • Splashscreen
      • Development
        • Internationalization
        • Principles
        • Prototyping
        • Testing
        • Multiscreen Development
      • Distribution & Operations
        • Distribution
        • Operations
      • Contacts
    • E-Learning
      • Overview
      • Introduction
        • About e-learning
        • Aims of this Guide
      • Design
        • Design Phase
        • Layouts and Core Design Elements
        • Templates
      • Development
        • Development Phases
        • Analysis
        • Authoring Tools
          • Overview
          • Web Standards
        • Evaluation
      • Implementation/Rollout
        • Implementation & Rollout Phase
        • BayerNet | myServices Training Portal System Details
        • SuccessFactors LMS / My Learning
          • System Deatails
          • Technical Standards
      • Other Considerations
        • Legal Notices
        • Training Assignment
        • Information Classification
        • Client and Server Standards
        • Language and Localization
        • Deliverables
        • Mobile Learning
        • Co-Determination of the Works Council
        • Mandatory Training
        • Other Asynchronous e-Learning Scenarios
      • Contacts
    • Virtual Assistances
      • Basics
        • What are Virtual Assistants?
        • How do Virtual Assistants Work?
        • Benefits & Drivers
      • Implementation & Mangement
        • Building a Virtual Assistant
        • Roles & Responsibilities
        • Content Management
        • How to Enable Virtual Assistants
      • Chatbots Personality
      • Requirements
        • Data Privacy Requirements
        • Regulatory Requirements
    • Community Engagement
      • Bayer Community Guidelines
      • The Community Engagement Virtual Team
      • Engagement Escalation
      • Crisis Communication & Adverse Events
      • Active Online Listening
  • Product Branding
    • Overview
    • Brand Architecture
    • Crop Science
      • Brand Logo
      • Crop Science Code Design
        • Overview
        • Introduction
        • Brand Differentation
        • Code Design
          • Anchor
          • Code Elements
          • Gradient
          • Color Concept
          • Gradient Colors
        • Logo Placement
          • Freedom of the Frame
          • Logos on Code Bar
          • Logos in the Frame
        • Layout & Application
          • Layout Grid
          • Step by Step Guide
          • Code Element Integration
      • Crop Protection
        • Key Elements
          • Bayer Cross
          • Typography & Colors
          • Brand Tag
        • Ads, Posters and Brochures
        • Roll-up Displays and Billboards
        • Promotional Items
        • PowerPoint Presentations
        • Packaging
          • Overview
          • Basic Packaging Design Elements
          • Small Bottle Labels: 50 ml, 100 ml and 250 ml
          • Bottle Labels: 500 ml and 1000 ml
          • Canister Labels: 3, 5, 10 and 15 liter
          • Carton Box
          • Outer Cartons
          • Special Packaging
        • BIOLOGICALS by Bayer
      • Legacy Monsanto Transition
        • Level 1
        • Level 2
          • Key Element Bayer Cross
          • Packaging
          • Ads Posters and Brochures
          • Roll-up Displays and Billboards
          • Promotional Items
          • Brand Websites
          • Key Element Product Brand Logo
        • Level 3
          • Key Element: Bayer Cross
          • Packaging
          • Ads, Posters and Brochures
          • Roll-up Displays and Billboards
        • Level 4 - Roundup Global
          • Brand Description & Position
          • Brand Mark
          • Brand Mark Creation Guidelines
          • Colors & Typography
          • Product Brand Mark Examples
          • Merchandising
          • Co-Branding
          • Legal Usage
        • Level 4 - Roundup 4th Generation EMEA
          • Brand Identity
          • Roundup Logo
          • Colors & Typography
          • Icons
          • Label Design
          • Print Design
          • Product Design
        • Level 4 - Roundup EMEA
          • Roundup Logo
          • Colors & Typography
          • Packaging Design
        • Level 4 - Packaging Guidelines
        • FAQs
      • Corporate Compliance Policy
      • Digital Marketing
        • Our Vision
        • KPIs & Monitoring
        • Domain Naming Strategy
        • Domain Name Management
      • ImageBank
      • Packaging Artwork Creation Guidelines
        • Process Overview
        • Label Author
        • Agency
        • Printer
    • Global Product Branding Guidelines
      • Advertisements, Publications and Magazines
      • Product Websites
      • Packaging
      • Promotional Items
      • Product Videos/TVCs
    • Pharmaceuticals
      • Radiology
        • Bayer in Radiology Common Look
        • Branding Overview
        • Devices & User Interfaces
        • Packaging & Labeling
      • Packaging
    • Consumer Health
  • Employee Application
    • Overview
    • E-Cards
      • Around the Job
      • Greetings and Congratulations
      • Around the Holidays
      • Bayer Holiday Collections
      • Health for all, Hunger for none
      • E-Card Collection
    • PPT Presentations
    • Background Images
    • Mail Footer
      • E-Mail Signature Setup
      • E-Mail Footer Design
    • Stationery
      • Letterheads
      • Business Cards
      • Template solutions
      • Company Security Cards
      • Address Labels
      • Conference Folders
      • Envelopes
      • Notepads
      • Presentation Cards
      • Security Labelling
      • Stamps
    • Mail Header
    • Private Social Media Use
    • Scientific Posters
    • Media Material
    • Data Visualization and internal applications
      • Power BI
      • Power Apps
    • Workwear
    • Vehicle Markings
  • Academy
    Academy

    Welcome to our Brand Academy.
    This is a place where you'll find educational content on how to increase the value of our brand.

    • Overview
    • Why a strong Bayer brand is so important
    • What about the Bayer brand?
    • How you can help
    • Brand Skill Camp
    • How to ...
      • How to use the Bayer brand
      • How to use inclusive language
        • How to Address People
        • How to Design Inclusive Campaigns
        • How to Style Written Text
        • How To: Make Multimedia Content Inclusive
      • How to use the graphic device
      • How to use infographics
      • How to avoid incorrect uses
    • Brand Case Studies
      • The Aspirin Brand World
      • AI in Visual Content
      • The brand advantage: A catalyst for growth and impact
      • The new Bayer brand experience
      • SeedGrowth
      • WOMEN I Bayer: Gender symbol meets Bayer Cross
      • Brand webinars: Coming to a place near you
      • “Bayer says diversity”: the DE&I campaign in Korea
      • Bayer Brand Value Reaches all-time High
      • Preceon® Smart Corn System
      • Canesten and Bayer 04
      • Aspirin Cardio: Sustainable branding is successful branding
      • Inspiration: Deutsche Telekom
      • Vegetables by Bayer
      • 125 Years of Bayer in India: Global branding meets local
    • News Archive
    • Training
      • E-Learning
      • Brand Training
    • Contact
  • Media Pool
    Media Pool

    Where to find numerous license free media assets

    • Access to Media Pool
    • Media Pool Introduction
    • Media Pool GenAI Tool
    • Media Pool Connector for Shutterstock images
    • DMM Introduction
  • Account Request
    Services

    Details of access and a change of password for external users and the news archive.

    • Overview
    • Bayer Identity Net
    • Account Request
    • How externals can benefit
    • Contact
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Digital Channels

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Digital Channels embodies the strategy for digital media.

Together with a regulatory framework the Digital Channels provides the necessary context and support to ensure Bayer is consistently and properly represented worldwide, on all devices, internally and externally.

Related rules & applications
Digital Applications (Live Comm)
Digital Advertising
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Websites

Plan, design, build great websites using standard templates.

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Social Media

The definitive guide to using social media networks in online communications at Bayer.

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Mobile Apps

Find out how to plan, design, develop and publish apps for mobile devices.

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Community Engagement

Learn about Bayer’s approach to community engagement across any channel.

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Reporting & Analytics

As a data-driven organization, it’s essential to harness actionable insights. Read more about Reporting & Analytics.

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Person holding a tablet displaying an article titled "The future of everyday health and the science behind it.

Paid Media

Build and plan a successful paid promotion plan.

Read More
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Virtual Assistants

Find out how they work, what use they are and how to get started.

Read More
A person in a yellow sweater types on a laptop at a wooden desk.

E-Learning

Plan, design and develop e-learning and web-based training programs.

Read More
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Intranet

Learn more about BayerNet, Yammer, MS Teams, Sharepoint, Outlook and other tools that make up Bayer’s Intranet.

Read More
Last Updated: Monday, 10 October 2022
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