New Media Pool GenAI Tool

A creative use of the Bayer Cross, a fusion into the female gender symbol, and many questions! What do we think about it?

Being people-oriented and inclusive is part of our brand personality at Bayer. The Korea team brought this to life with an interactive campaign focusing on diversity, equity and inclusion, and how we can enact it through the language we use every day.

After a series of two branding webinars for marketing colleagues of our three divisions in Romania, Bulgaria and Moldova, the Corporate Brand Management team is looking to bring their benefits to colleagues and business units across the Bayer world.

Sven Theobald, Head of Corporate Brand Management, and Wolfgang Stippler from the Insights Generation Team, responsible for the Global Brand Tracking, share their views on the current performance of the Bayer brand and how it is being measured.

An integrated campaign reaching soccer fans achieved its goals of leaning into synergies between Canesten, the Bayer brand and the Bayer 04 Leverkusen soccer club

Bayer is committed to building and sustaining a culture of diversity, equity and inclusion. As a life science company, we are committed to improving and empowering people’s lives – expressed by our purpose ‘Science for a better life’.

Every employee has the ability and the power to bring Bayer’s vision, purpose, personality and promise to life. Here’s your chance to enrich your skills as a Bayer ambassador by completing our newly launched interactive module in the My Learning portal.