Social media is always evolving. New channels emerge, others lose their relevance or disappear completely. Channels that are popular today can easily become obsolete in a matter of months. This shifting dynamic also includes user habits. Establishing a continuous channel management process and evaluation cycle (at least once a year) helps you to track the success of your social media activities so you can thrive in an ever-changing environment.
Although the landscape is always evolving, your success will always be predicated on your ability to develop relevant content for your chosen target audience(s), creating a coherent and appealing presence on your channels and fostering a lively online community.
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