Digital Media

Since a continued awareness and positive image of the Bayer brand are essential for the success of Bayer products, a consistent visual identity is also required in all digital media – one face speaking with one voice. This section defines binding rules for websites, presentations, video applications and mail footers.

Rules for a consistent electronic identity in digital media
A presentation slide with a collage of images: a person smiling, hands holding soil, and someone picking from a medicine shelf. The text reads "Subheadline Headline Welcome Statement.

Presentations

Binding PowerPoint templates ensure a consistent brand image and a strong corporate icon, the Bayer Cross.

READ MORE
Email signature example with generic placeholders: "Firstname Surname" in red, "Position Title," blue slashes, plus contact info, organization name, and sample address, alongside greeting in German and English.

Mail Footers

The mail footer is the corporate business card in electronic mail.

READ MORE
Two similar ads with a green smoothie, walnuts, and mangoes. One has a red overlay, the other green. Both read: "This is another text. It's slightly longer." Bayer logo included.

Digital Advertising

See the rules on how to use the Bayer Cross and the key elements in banner, digital media and social media.

 

READ MORE
Two adults are joyfully swinging a child between them inside a bright room. The child holds a stuffed toy.

Corporate Videos

The most important aspect of the video content is to create authentic stories that respond to our Brand Model.

READ MORE
Shield icon next to three labels: "INTERNAL" in gray, "RESTRICTED" in orange, and "SECRET" in red, on a gradient purple background.

Security Labeling

Labeling documents according the sensitivity of the information they contain will help everyone to handle such documents correctly.

read more
Three horizontal banners in blue, green, and red each display "Name of newsletter" next to the Bayer logo on a green background.

Mail Header

Design guidelines and an example of the Bayer mail headers used in communications.

read more
A tablet with a green screen and a smartphone with a red screen are displayed side by side on a blue background.

Background Images

Three background images have been developed for the desktops of Bayer PCs and laptops.

read more
A hand holds wheat in a field. A woman's portrait is on the right with social media icons below.

Social Media Assets

The Toolbox offers a selection of templates for the most important channels. 

READ MORE
Digital Media

teaser_digitalguide.jpg

The Bayer Digital Channel provides clear rules for publishing content online to ensure a consistent approach for all users.

Bayer Digital Channel
Bayer Websites
Social Media
Mobile Apps
Sponsorship of External Websites
E-learning
Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com