WOMEN | Bayer – Campaign Logo

Our WOMEN | Bayer campaign represents our organization’s deep commitment to reaching and supporting women everywhere. At the core of this campaign is a creative and unique integration of the Bayer Cross and the Venus symbol, widely recognized as a representation of femininity and women.

Launched by the Global Women’s Healthcare team, this campaign aims to leverage our strong credibility, expertise, and heritage to transform Bayer into a women-facing brand celebrated for enhancing women's quality of life. By fostering authentic connections with women from diverse backgrounds, we seek to shift perceptions of our brand from faceless to empowering. Our ambition is to establish a bold and distinctive identity that leverages Bayer's scale, research, and relationships to effect meaningful change.

Our mission is to champion women by addressing the healthcare challenges they face, empowering them to be their best selves, and creating a world where women are seen, informed, heard, valued, and celebrated for who they truly are.

The incorporation of the Bayer Cross adds an emotional dimension to WOMEN | Bayer, providing familiarity and reassurance from a trusted global brand that leads in this space. This initiative not only enhances our brand's reputation but also positions us as thought leaders, visibly advocating for women and addressing inequalities.

The animated logo consistently begins and ends with the full Bayer Cross, ensuring that the foundation of our recognized brand remains intact. The WOMEN | Bayer logo is closely linked to the Bayer brand, opening innovative avenues for reaching our customers and inspiring our mission of Health for All, Hunger for None.

While reworks of the Bayer Cross may not be suitable for every initiative, we carefully consider the specifics of each product, project, audience, and our objectives. By collaborating across teams with a shared vision, we can push creative boundaries while honoring our century-old brand.