Our Visual Identity

Besides our most valuable asset – the Bayer Cross – our visual identity consists of our tagline, color palette, typography, video/photography guidance and our graphic devices. Combining all these elements, creates a dynamic and progressive look that characterizes our brand personality and is unique to the Bayer brand.

Typography

Our corporate typeface is Bayer Sans. Distinctive, modern and highly legible, it gives our communications a fresh look.

Diagonal stripes in various shades of blue, green, purple, and red on a dark background.

Color

Our characteristic color palette helps create a consistent and recognizable brand across the world. Use the precise hues and tones defined.

Graphic Devices

Our dynamic angle is the basis of our graphic device. It originates from our brand typeface Bayer Sans.

Photo, Video and Motion Design

Check out our new designed page. Find here anything you need to know for the production of photographs and videos.

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com

Bayer Brand Coach

The Bayer Brand Coach, an assistant in MyGenAssist, is your personal guide for ensuring brand consistency, providing support on guidelines, reviews, and feedback for all your brand-related projects.