Global – Packaging Guidelines

The Bayer Cross is used on the back or base label of packaging only. Bayer Brand Level 4 product marketing material receives no Bayer branding.

This guideline does not apply to Roundup^® Lawn and Garden packaging labels. Contact the responsible person at Environmental Science or click here.

Packaging formats

	Front	Side	Back or Base Label
Round bottles and jugs with a booklet	No Bayer Cross/no logotype
Jugs with front and back single labels	No Bayer Cross/no logotype
Jugs with 4 labels and shipping cases	No Bayer Cross/no logotype

Use of Bayer Cross on the back or base label 

Size of Bayer Cross
The Bayer Cross diameter is similar to the height of a capital letter of the brand name. The minimum size of the Bayer Cross is 5 mm in diameter.

Placement of Bayer Cross
You can place the Bayer Cross on the left- or right-hand side corner, depending on what best suits your specific design.

For Level 4 products the Bayer logotype is not used on back and base labels, as the only exception the Bayer Cross is used instead.

Color of Bayer Cross
Depending on the background, you should use either the black or white Bayer Cross.
Key element: Bayer Cross

Examples