Key Performance Indicators
A Social Media Key Performance Indicator (KPI) delivers valuable insights into your social media performance to help you define measurable goals and monitor your activities.
The basis for any success however will remain relevant content for your chosen target audience(s), a coherent and appealing look & feel on your channels as well as a lively community management.
How to define your KPIs
Before you get started, always ask yourself: “What do we want to achieve and what does success look like?” There is no set of universally valid KPIs, but we list and explain the most common one’s for you here.
KPIs for Social Media
Comments, likes, shares or retweets – engagement looks at the sum of the reactions to your post.
The reach or number of impressions indicates how many times your post has appeared in feeds or timelines and how many users have potentially seen it.
You can note the total number of comments and replies to get a general feel of your interaction, but examining the sentiment indicates the attitude toward your company.
Social shares and retweets are an indicator of how popular your posts are. Shares are one of the most valuable KPIs because they allow you to reach people who are not following you. The more shares you achieve, the more likely your post will go viral.
A good way to compare interaction with social media posts is to look at the engagement rate. To evaluate your Engagement Rate, you need to calculate the ratio of reactions – such as likes, comments, retweets and shares – in relation to your total reach.
