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The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Where to find numerous license free media assets
Details of access and a change of password for external users and the news archive.
All business units at Bayer may extend or restrict the scope of its social media operations through additional guidelines and documents tailored specifically to them. The documents reflect the different needs of each business unit and help maintain industry standards, comply with all relevant legislation or better understand our target audiences. This section provides an overview and categorization of all the important social media documents for the different business units at Bayer. Please share new or updated documents with us via mail: social.media@bayer.com
All Documents at a Glance
All documents specific to individual business units are listed in the tabs below. As a point of reference for all social media activities the central MARGO 2030 document found in the global section applies to all divisions alike. Please select the documents relevant your business unit.
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Which guidelines apply to you depends on your position. MARGO 2030, which governs social media usage by employees and channel administrators, applies to all Bayer employees. All divisions and a number of countries also have their own guidelines. Adherence to the guidelines ensures legal compliance, as well as a strategic focus on each division’s target group. We have compiled a list of all important guidelines.
