Channel Setup

Are you planning on setting up a new social media channel for Bayer? It pays to be as strategic as possible in your planning. Be clear about what you can and want to achieve. And last but not least, weigh the benefits and costs carefully. This section aims to support your strategy at every stage in the process – from drawing up the initial social media strategy to bringing your channel to life.

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Social Media Strategy

What belongs in a social media strategy? How do I draw up my own strategy and what information do I need? Let’s get started.

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Roles & Responsibilities

Apart from defining a strategy, it is just as important to define the roles and responsibilities necessary to manage your channel in the long run. Make a game plan.

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Channel Approval & Setup

As soon as you have defined your strategy and all necessary roles, you are ready to register your channel. It’s time to take the next steps.

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Legal Requirements

If you need help or feel unsure about any legal requirements for setting up a channel, you can find all important legal aspects at a glance. Review the regulations.

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Channel Registration Form

If you have not registered your channel in MIRA yet, you can do it via the online channel registration form in this digital guide.

Downloads

Bayer Global Social Media Strategy

Links

MIRA database

Most frequently asked questions

CHANNEL SETUP

How do I set up a new social media channel?

The first step in launching your channel is to conduct thorough strategic planning. Next comes the important, standardized process of registering your new social media channel in the MIRA database. Your project or channel needs to be approved locally first, i.e., in your division or country. It is then entered in the central MIRA social media registry. After the global social media expert has reviewed all of the data, your channel can go live.

GUIDELINES

What legal requirements do I have to consider?

Corporate social media channels are subject to a variety of legal requirements, and these should be kept in mind during the early phases of strategic planning. To facilitate this process, we have compiled a checklist of the most important legal requirements, ranging from the name of the channel and a secure password to rules on listing company details and guidelines for comments.