New Corporate Design

The position and expression of the Bayer brand has evolved leading to a relaunch of the Corporate Design in November 2017. As a result the rules for Bayer websites have been updated.

If you have questions about how the changes affect your websites, particularly if you are currently developing a new one then please contact the relevant marketing or communications department.

For more information about the new Corporate Design please refer to the Bayer Identity Net.

Over the next few months Bayer’s corporate websites see the most extensive changes and we are providing early access for stakeholders and third parties as a part of a rolling release process. Please make sure that your agency has access to the Bayer Digital Guide.