Our Visual Identity

Besides our most valuable asset – the Bayer Cross – our visual identity consists of our tagline, color palette, typography, video/photography guidance and our graphic devices. Combining all these elements, creates a dynamic and progressive look that characterizes our brand personality and is unique to the Bayer brand.

Typography

Our corporate typeface is Bayer Sans. Distinctive, modern and highly legible, it gives our communications a fresh look.

Diagonal stripes in various shades of blue, green, purple, and red on a dark background.

Color

Our characteristic color palette helps create a consistent and recognizable brand across the world. Use the precise hues and tones defined.

Graphic Devices

Our dynamic angle is the basis of our graphic device. It originates from our brand typeface Bayer Sans.

A person tossing leafy greens in the air, standing outdoors with a blue sky and trees in the background.

Photography

Our imagery brings life our brand values. We use photography that’s warm, vibrant and colorful, buzzing with dynamism and energy.

Two adults are joyfully swinging a child between them inside a bright room. The child holds a stuffed toy.

Corporate Videos

The most important aspect of the video content is to create authentic stories that respond to our Brand Model.

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com