Product Branding

Crop Science

A person's hand holding a small plant seedling with visible roots, with other seedlings in the foreground and a person in a blue shirt in the background.

Here you will find the Product Branding Guidelines for the Crop Science Division. They are based on the Corporate Guidelines. Each section explains the basics and principles, shows visualized examples and offers templates for professional use. The consistent implementation of these Product Branding Guidelines will ensure successful brand management and create synergies for our branding investments in a world of increasingly connected customer touchpoints.

New Introductory Video

This video visualizes the conceptual branding framework and helps with the consistent implementation of the five Bayer Endorser Brand Levels.

Promotional banners for Adengo and Laudis, corn herbicides by Bayer, with X-Brand Suffix logos in a green background.

Crop Protection Brand Endorser Level 1

Here you will find the guidelines to support your branding activities for Crop Protection products.

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Table outlining Bayer Endorser Brand Levels, Crop Protection, and Seeds, with guidelines and product levels from Level 1 to Level 5.

Legacy Monsanto Brands Overview

Overview of assignment of legacy Monsanto brands to endorser brand level 1 to 5.

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Image of a Bayer-branded Dekalb seed packaging with hands holding seeds, set against a purple background with Bayer logos.

Prominent Brand Endorser Level 2

Products: Asgrow Soybeans, DEKALB, Deltapine, DeRuiter and Seminis

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Advertisement showing a farmer standing beside a tractor in a field. Text highlights XtendiMax weed control product by Bayer, featuring benefits such as control over more weeds and extended soil activity.

Light Brand Endorser Level 3

Products: Dicamax, Xtendimax, Xtendicam

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Logo for Roundup with the words "Effective," "Intelligent," and "Quality" in a colored list. Color palette includes black, green, and orange sections.

Roundup Global Brand

As Roundup is an international brand that retails in over 130 countries, there is a strong need for a global identity.

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A 10 kg bag of Roundup Sahara with green and orange branding is shown next to the Roundup logo on a light green background.

Brand Endorser Level 4 EMEA Roundup 4th Generation

Guidelines for the EMEA Roundup 4th Generation Zanussi/Sahara.

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Image displaying two Roundup product packets: "Bioactive" and "Rapide," both labeled as 5 liters each. Two logos on the right show "Roundup Bioactive" and "Roundup Bio.

Brand Endorser Level 4 EMEA Roundup

Guidelines for product logo, colors, typography and packaging design.

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Image of Roundup PowerMAX Herbicide and Roundup ControlMax product labels, showing information on herbicide type, usage instructions, and safety guidelines against a light green background.

Brand Endorser Level 4 Packaging Guidelines

Conducting the Business According to Applicable Law and Company Rules

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Person examining a diagram of responsive web design, showing layouts for desktop, tablet, and mobile devices with labeled components like header image and social media.

Digital Marketing

To harvest the benefits of digital marketing, Crop Science needs an operational model built for today‘s digital world.

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Website screenshot displaying images related to plant diseases, pests, weeds, and symptoms, with navigation options and a search bar.

ImageBank

The ImageBank is the Crop Science media library and database to provide digital assets including Crop Science product logos.

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FAQ

The FAQs provide you with quick answers to the most important questions.

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Your key contacts for:

lind

Crop Protection
Matthias Lindecke
Tel: +49 2173 38-3633
matthias.lindecke@bayer.com

 

breuer_contact

Packaging
Frank Breuer
Tel: +49 2173 383523
frank.breuer@bayer.com