Color Concept

The Code design color concept allows for our brand strategy to come life while bringing more equity to the Bayer brand.

Color Options

1 | Bayer Color Palette

The Crop Science Code Design employs the distinctive Bayer Color Palette, featuring 12 colors plus white. All product and system brands can utilize the Bayer Color Palette. » Bayer Color Palette

2 | Product Category Colors

The product category colors are a selection of from the Bayer Color Platte plus two additional colors for herbicides. If you are aiming to create a close linage to the respective product packaging, this is a good choice. » Bayer Color Palette

3 | Procuct Brand Colors

Product brands can utilize the primary colors of their respective brand. While House Brand Gradients are created using a single color, Lighthouse and System Brands can incorporate up to two primary colors of their respective brand.

Gradient Color Specifications

House Brand Gradient specifications

• House Brands utilize 1-Color Gradients exclusively.
• Gradients are created using a single color from the Bayer Color Palette or one of the primary colors of the respective brand.
• Both Code and Background Gradients are employed for House Brands.
• Code and Background Gradients must be consistent in color.

Lighthouse Brands

• Lighthouse Brands have the flexibility to utilize either 1-Color or 2-Color Gradients.
• Gradients can be designed with the primary colors of the respective brand or from the Bayer Color Palette.
• Code and Background Gradients must be consistent in color.

System Brands

• System Brands have the flexibility to utilize either 1-Color or 2-Color Gradients.
• Gradients can be designed with the primary colors of the respective brand or from the Bayer Color Palette.
• Code and Background Gradients must be consistent in color.

One-Color versions

In cases where color printing is not possible or for enhanced legibility, One-Color versions are available.

One-Color versions with full-color gradients 

The Black One-Color Anchor and the White One-Color Anchor versions may be combined with a full-color gradient, if color printing is available and the Bayer Cross is smaller than 10 mm, as in certain packaging formats.