Color Concept
The Code design color concept allows for our brand strategy to come life while bringing more equity to the Bayer Brand.
Bayer Color Palette
The Crop Science Code Design uses the Bayer Color Palette that is characteristic of the Bayer look. The Bayer Color Palette consists of 12 colors plus white. While there are additional options for Lighthouse Brands, the Bayer Color Palette can be used by all Product Brands and the System Brands.
Gradient Design | Color Options | |||
1-Color | 2-Color | Bayer Colors | Product Colors | |
| House Brands | ✗ |
| ✗ |
|
| Lighthouse Brands | ✗ | ✗ | ✗ | ✗ |
| System Brands | ✗ | ✗ | ✗ | ✗ |
House Brand Gradient specifications
- House Brands utilize 1-Color Gradients exclusively.
- Gradients are created using a single color from the Bayer Color Palette.
- Both Code and Background Gradients are employed for House Brands.
- Code and Background Gradients must be consistent in color.
Lighthouse Brands
- Lighthouse Brands have the flexibility to utilize either 1-Color or 2-Color Gradients.
- Gradients can be designed with the primary colors of the respective brand or from the Bayer Color Palette.
- Code and Background Gradients must be consistent in color.
System Brands
- System Brands have the flexibility to utilize either 1-Color or 2-Color Gradients.
- Gradients can be designed with the primary colors of the respective brand or from the Bayer Color Palette.
- Code and Background Gradients must be consistent in color.
One-Color versions
In cases where color printing is not possible or for enhanced legibility, One-Color versions are available.
Contact
If you have any further questions, please contact:
