Tips for the Keyword Research

Optimizing content for search intent helps to achieve success in organic search. Understanding what exactly someone is searching for and writing content to match that intent increases the likelihood of ranking for that target keyword query. Therefore, keyword research is crucial to SEO and content creation.

How to find the relevant keywords to create or optimize content? 

1. Brainstorm initial keywords: 

Start by brainstorming keywords or topics relevant to your content, thinking from your audience’s perspective, and considering the terms they might use to search for your products, services, or information.

2. Use keyword research tools: 

Several keyword research tools can assist you in gathering data and insights. They provide valuable information such as search volume, keyword difficulty, related keywords, and competitive analysis. In the overview at the bottom of this page you will find a selection of keyword research tools.

3. Analyze search volume and competition: 

Evaluate search volume and competition metrics using a keyword research tool to target keywords with decent search volume and manageable competition.

4. Consider long-tail keywords: 

Explore longer, more specific keyword phrases with higher intent, often less competitive, to target a more specific audience. For example, "methods for detecting gene mutations in breast cancer patients" is a long-tail keyword that can help reach a niche audience interested in specific genetic research related to breast cancer.

Once you have a keyword identified, think about what have people already written about this topic? Google and see what is bubbling to the top of the results pages and define how Bayer can add to and elevate the conversation. Remember that to rank highly, your content must be better than what already exists.