Reporting for Paid Media
Paid Media Objectives, KPIs & Tactics
Based on the unique needs of a specific initiative or campaign, it may be appropriate or necessary to include additional KPIs beyond the baselines included within a given measurement framework.
If that is the case, it’s important to work with the appropriate parties to determine what these supplemental KPIs should be.
Questions to address:
- What desired behaviors are we trying to drive with this effort and what are the KPIs associated?
- How will measurement and reporting occur?
- How can we enable shared learnings across efforts?
Note: Paid media agencies will guide the KPI definition