Reporting for Paid Media

Paid Media Objectives, KPIs & Tactics


Based on the unique needs of a specific initiative or campaign, it may be appropriate or necessary to include additional KPIs beyond the baselines included within a given measurement framework.


If that is the case, it’s important to work with the appropriate parties to determine what these supplemental KPIs should be. 

Questions to address:                        

  • What desired behaviors are we trying to drive with this effort and what are the KPIs associated? 
  • How will measurement and reporting occur?
  • How can we enable shared learnings across efforts?

Note: Paid media agencies will guide the KPI definition 

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