Statistics

Detailed statistics are essential to measuring an app’s reach and success — and for identifying opportunities to improve it. For actionable metrics, this criteria should be the KPIs defined during the concept phase.

The Global Mobility Engineering offers individual support on mobile app analytics (links only available on the Bayer Intranet):

• Tracking downloads of apps
• Analyzing the behavior of the app users (support for this must be added during development)

The same rules for compiling usage statistics for apps must comply with Bayer’s data privacy guidelines.