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The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.
Where to find numerous license free media assets
Details of access and a change of password for external users and the news archive.
Use prototyping to test the functions and usability of your app. These can vary from paper prototypes initially to fully interactive ones later.
As well as following the guidelines for the relevant platforms, take advantage of design patterns to use tried and tested approaches to common problems.