Engaging, Dynamic, Memorable
GIFs have become a popular tool in digital communication, offering a quick and engaging way to convey messages and emotions. Our new Bayer Branded GIFs offer vibrant options to enhance your day-to-day interactions.
Here are five compelling reasons why you, as an employee, should consider using GIFs in your daily communications:
Grab Attention Quickly: GIFs are visually dynamic and can capture attention more effectively than plain text, ensuring your message stands out in a crowded inbox or chat thread.
Enhance Engagement and Interaction: Incorporating GIFs can make your communications more engaging and fun, encouraging your colleagues to interact and respond.
Convey Emotions and Tone: A well-chosen GIF can add emotional depth to your messages, express feelings and reactions that words sometimes struggle to convey.
Showcase Your Personality: Using GIFs allows you to express your individuality and creativity in your communications, connect with colleagues on a personal level, making interactions feel more genuine and relatable.
Support #TeamBayer”: These GIFs feature our very own #TeamBayer colleagues from China, Germany, India and US
Explore GIFs
Type in “Team Bayer” or “TeamBayer” into your GIF search bar on any supporting social media platform and get started.
We have uploaded our GIFs on Tenor and GIPHY – which make them widely accessible across platforms like Microsoft Teams and WhatsApp. Happy GIF-ing!
Create your own GIFs
When creating GIFs for corporate communications, it’s important to consider several key requirements to ensure they are effective, appropriate, and aligned with your brand.
- Check for brand consistency (colours, typeface, etc.), and include the logo, where appropriate
- Avoid GIFs that could be misinterpreted or deemed inappropriate for a professional setting
- Optimize the GIF file size to ensure it loads quickly, keep it short (ideally between 2 to 6 seconds) and ensure it loops smoothly
- If using text, ensure it’s large enough and contrasts well with the background for readability
- Ensure that any images or videos used to create GIFs are copyright free or licensed appropriately
Commercial use is generally prohibited – especially direct mentions of sales offers, promotion of website addresses, QR codes, and links in the GIFs and/or images. However, GIFs celebrating or announcing the launch of something are fine. Always consult your Legal team when unsure. (not as a bullet point)
By keeping these requirements in mind, you can create GIFs that not only enhance your corporate communications but also resonate well with your audience and maintain a professional image.