Co-Branding

These guidelines refer to applications where Crop Science is the initiator and main sender, and the design follows the Crop Science Code Concept. For information on other forms of co-branding, see the chapter Brand » Co-Branding. 

Depending on the importance of the co-brand in relation to the Bayer brand, two design options are available.

Design Option 1

The size specifications for the co-brand logo are the same as for a Bayer House Brands. The co-brand logo is positioned at the same height as the House Brands, aligned with the Code bar on the left side. 

The preferred layout for this option is a Code design without a background gradient. If a gradient is required, it must end before the co-brand logo. 

If the format width does not allow placement to the left of the Code bar, the co-brand logo may be positioned within the content area.