A creative use of the Bayer Cross, a fusion into the female gender symbol, and many questions! What do we think about it?

According to “Global 500 Most Valuable and Strongest Brands 2024”, Bayer takes seventh place in terms of brand value in the pharmaceutical sector worldwide and continues to remain the world’s most valuable agricultural brand.

After a series of two branding webinars for marketing colleagues of our three divisions in Romania, Bulgaria and Moldova, the Corporate Brand Management team is looking to bring their benefits to colleagues and business units across the Bayer world.

Being people-oriented and inclusive is part of our brand personality at Bayer. The Korea team brought this to life with an interactive campaign focusing on diversity, equity and inclusion, and how we can enact it through the language we use every day.

Revolutionary system, revolutionary use of the Bayer brand

An integrated campaign reaching soccer fans achieved its goals of leaning into synergies between Canesten, the Bayer brand and the Bayer 04 Leverkusen soccer club

Would a campaign based on sustainability ever catch on? Aspirin Cardio was brave enough to do it, and it has set an example that many others could follow.

Should branding guidelines be rigid, or flexible? With its ‘Liquid Brand Design’ concept introduced in 2020, digital giant Deutsche Telekom managed to combine the best of both approaches.

A success story harnessing the power of two seed brands Open configuration options

For a major milestone in the history of Bayer in India, an effort led by the country team and supported by global branding resulted in a memorable and successful campaign