Brand Mark Creation Guidelines

The Roundup^® brand mark standard is the foundational mark of the Roundup brand.

The “herbicide” descriptor and brand extensions are added when referring to products.

Product brand name font color will vary. For new product brand names, please contact your hub Roundup marketing lead. Must be approved by Global Branding. Trademark status and appearance need to be checked for compliance with local and regional regulations.

Names ending in F, P, T, V, W or Y

Names ending in B, D, O, Q or S

Names ending in all other letters

Color options for product brand names

Product brand name font color will vary. For new product brand names use one of the three main corporate colors or a color from the color options below.