Bayer YouTube Strategy

YouTube

YouTube is the world‘s second largest search engine after Google, with one billion people engaging across 88 countries and 76 different languages.

  • More than 400 hours of video are uploaded to the site per minute.
  • YouTube uses an algorithm that determines the ranking of search results. ​That‘s why search engine optimization is crucial for YouTube videos.
  • YouTube has established itself as a community platform for special-interest ​videos and reaches. significantly more people than TV
  • 63% of digital users go to YouTube first to watch videos online.

 

One Bayer Approach to YouTube

 

Because of its vast global reach, YouTube is a powerful tool to amplify Bayer’s voice to the world. More than just a repository for visual storytelling assets, YouTube is where we will use storytelling to visually explain topics and humanize our experts

 

This content will focus on how Bayer’s overall mission ​is in service to people all over the world.

 

Target Platform Audiences

 

All YouTube page content should target one or more of these audiences.  

 

society
Society

Includes consumers, general society, employees, patients, carers


Takeaway: Bayer understands the challenges we face and genuinely cares about finding solutions ​based in science. I trust that Bayer is a good resource for me

 

professional
Industry Professionals

Includes current employees, healthcare professionals, health retailers, farmers and researchers, scientists and academics. 


Takeaway: Bayer’s commitment to corporate values and "Health for All, Hunger for None" aligns with my values as a professional and/or my needs as a B2B customer of Bayer.

 

 

 


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