BIOLOGICALS by Bayer
Bayer offers science-based biologicals that give growers a broader choice in agronomic solutions, meeting consumers’ expectations to preserve the environment.
Name, tagline & colors
Name
“BIOLOGICALS” is written in upper case letters. “Bayer” is written with the “B” as the only upper case letter and the rest in lower case letters. It is not allowed to write Bayer with upper case letters only
Tagline
The power of nature. = BIOLOGICALS
Empowered by science. = Bayer
» the purpose of Bayer “Science for a better life”
Primary colors
1 | Bayer Dark Green
2 | Bayer Bright Green
Secondary color
3 | Yellow
CMYK 0/18/86/0
RGB 255/209/46
Signet
The signet with optional tagline is the most flexible way to “mark” and identify a (CP) product as being a Biological:
- It can be used within global /regional /local communications for (single) BLX products, a portfolio of (BLX) products, a combined offering/system/tailored solution.
- It also perfectly fits for the package design of BLX products.
Packaging
The size of the BLX signet in relation to the Bayer Cross varies for different packaging sizes.
All other general packaging guidelines apply.
|
Application
|
Sizes
|
Signet diameter in relation to Bayer Cross diameter |
| Small bottles labels | 50 ml, 100 ml, 250 ml | 80 % |
| Bottle labels | 500 ml, 1000 ml | 130 % |
| Canister labels | 3, 5, 10 and 15 liter | 130 % |
