Bayer in Radiology Branding

Our design guidelines outline the core design principles that ensure a cohesive and consistent visual experience for our customers. By embracing these guidelines, we make the valuable Bayer brand relevant for Radiology customers in a B2B setting and  areinvesting in a stronger, more recognizable brand for Radiology HCPs, which ultimately benefits every offering in our portfolio. Consistent application of these guidelines across all touchpoints strengthens our brand promise: See the Possible. Create the Future. > Bayer in Radiology.