Co-Branding

It is important to accurately depict the Roundup^® brand when it is used with other brands in communications. There are two scenarios that need consideration when accurately depicting the Roundup brand as the primary or secondary brand.

Roundup^® Brand as Primary Brand

• The main visuals and design of the communication take the visual cues from the Roundup brand
• The Roundup brand is the prominent mark:
  • Co-branded mark is to be represented at an 80% relative optical relationship to the Roundup mark
• Co-branded mark is to be represented in a color scheme that is equal or lesser to the Roundup mark:
  • If the Roundup mark is represented in full-color, co-branded mark can be represented in full-color or black
  • If the Roundup mark is represented in black, co-branded mark can only be represented in black (or reverse white if the Roundup mark is represented in reverse white)

Roundup Brand as Secondary Brand

• The main visuals and design of the communication take the visual cues from the primary co-brand
• The primary co-brand is the prominent brand mark:
  • The Roundup mark is to be represented at no less than 80% relative optical relationship to the primary co-branded mark
• The Roundup mark is to be represented in a color scheme that is equal or lesser to the primary co-branded mark:
  • If the primary co-branded mark is represented in color, the Roundup mark can be represented in color or black
  • If the primary co-branded mark is represented in black, the Roundup mark can only be represented in black (or reverse white if the primary co-branded mark is represented in reverse white)