Advertising & Campaigns

Our advertising materials give us an opportunity to showcase our brand, culture, and values to the world, giving people an insight into life at Bayer. Therefore, everything from the positioning of our famous Bayer cross logo to the images we use, and the typeface plays an important role in giving the right impression.

Two overlapping advertisements with green smoothies, walnuts, and mango. One ad has a red filter; both feature the text "This is another text. It's slightly longer" and the Bayer logo.

Digital Advertising

See the rules on how to use the Bayer Cross and the key elements in banner, digital media and social media.

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Advertisement with Bayer logos. Features contraceptive and vector control themes. A woman stands smiling next to text about contraception. Another image shows a smiling person with a headscarf.

Advertisements and Literature

Mandatory design elements for both product and corporate ads and literature.

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Three posters depict company safety, responsibility, and policy messages with diverse people smiling and text emphasizing safety mindset and corporate compliance.

Specific Campaigns

Campaigns give you a chance to really showcase a particular area of our business. Do it the right way with our branding tools.

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A collage of three magazine covers featuring various people in professional and casual settings, with text in German and Spanish titles discussing night shifts and generational portraits.

Employee Publication & Customer Magazines

The essential corporate brand components also apply to these publications.

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Promotional Items

Promotional Items

Promotional items must be in line with Bayer’s self-understanding and aspirations, and also help to boost Bayer’s brand image in the recipients’ minds.

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Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com