Device & Software Design Language

The Radiology-Device Design Language Guidance aims to provide best practices, design principles and approaches when developing the visual design of a Bayer Radiology-device. 

This guideline gives you a detailed overview of:

1. Device Design

2. Software Design (GUIs)

3. Labeling & Packaging

Guidelines should be used as reference with the intent of providing high level guidance to inform visual design choices. It is not meant to be prescriptive or restrict the design process, as each device in development will have its own unique needs, goals and requirements. It aims to provide recommendations & introduce design principles to be adopted during development to ensure Radiology-devices share a strong and common visual language. 

Modalities  

Radiology-devices consist of 4 imaging modalities at a sub level.

• CT - Computed Tomography
• MRI - Magnetic Resonance Imaging
• CV - Cardiovascular Imaging
• MI - Molecular Imaging 

As such, when developing Radiology-devices these qualities should fit the foundation for the device design.

Brand Values & Messages

Bayer in Radiology and the Radiology-device brands emphasize the key values &messages of:

• Care
• Confidence
• Trust
• Efficiency
• Innovation
• Approachability

The overarching 6 brand values and messages outlined above apply to all modalities. The key values and messages should also be considered when developing a Radiology-device in visually conveying these qualities.