Animating logos is a relatively new trend. These animations are easy to remember, attract a lot of attention, increase recognition and, if used effectively, can build a strong emotional bond.

The possible uses at internal and external events are extremely diverse: Animated logos can be used in presentations, on websites, in mobile apps, in video clips and in other media with dynamic content.

The design is catchy, dynamic and optimistic and very well visualizes the brand identity and the range of services of Bayer. Please use the animated version of the Bayer logo wherever you feel it is appropriate. The animation is available as 6-, 10- and 20-seconds versions.