You’re invited to be part of All In: the Bayer colleague-led movement that’s all about impact

All In is about you – and it’s built by you

Bayer drives progress in health and nutrition – two areas that are essential to our well-being as humans – in ways that perhaps no other company can match. That’s the meaning of our mission: ‘Health for All, Hunger for None’.

Who ultimately makes the mission happen? Team Bayer. After all, that’s where the Bayer ‘magic’ happens: in the interactions between our colleagues and the people we empower with our innovative products and services. This is what energizes us and pushes us to reach new heights in our daily jobs. It’s where we placed our organizational focus, through the DSO transformation. And it should be the focus of our communications too.

That’s the motivation behind Team Bayer is All In: a movement across all of Bayer, launched in 2025, to tell the stories of our people and our impacts, and make sure those stories sit at the heart of our communications as a company. Bayer is full of heroes who do amazing work every day – it’s time for their tales to be told.

And there’s a twist. Just as we’re fully focused on grassroots impacts in our organizational structure, we are reflecting this approach in the All In initiative. So, although there will be a few assets delivered centrally by the communications team, the content of All In won’t principally be decided by us. It’s chosen, and created, by you.

Every Bayer colleague is invited to be part of Team Bayer is All In – whether it’s by posting about their own work, giving their colleagues a shoutout, participating in team activities, or simply by embodying the All In spirit throughout what they do.

“This isn’t traditional communication. It’s not just a slogan, or something directed from the top down. It’s built at colleague level – and it won’t be characterized by prepared and polished messaging, but by real stories of human connection,” explains Sven Theobald, global Bayer brand lead.

What’s involved in All In?

Here’s what’s already happening as part of Team Bayer is All In:

• Colleagues are sharing their stories of how their work supports people across the world. There’s a dedicated SharePoint where you can upload short videos on how you go ‘all in’ for our mission, or specific examples of how we connected people with better health and nutrition.

• You can also share text posts (e.g. on Viva Engage or LinkedIn), with a picture and an explanation of what you’re ‘all in’ for – whether it’s patients, sustainable farming, or something personal to you.

• The movement isn’t just internal: it has made it to our public channels. On the Bayer social feeds, we are increasingly featuring stories of the positive impacts we have for our customers, told through their voices.

• You can take it further by posting on your own LinkedIn or other social pages, too.

And, as All In ramps up, we have some milestones planned:

• In November, another wave of customer voices and impact highlights will be unveiled at the next Team Bayer Update and through our public channels

• In December, we’ll share year-end highlights of all the employee and customer stories we have collected

• In 2026, the movement will be ready to grow even further and reach even more external audiences. 

How do I get involved with All In?

Firstly: you are already involved! Team Bayer is All In isn’t about telling anyone to do something different: it’s about reflecting the inspiring work colleagues already do, and their dedication and creativity even in tough times

Therefore, you can embody the ‘all in’ spirit through your daily work, or when you talk to colleagues, customers, partners or personal contacts. These are all opportunities to show resilience, care, and impact focus – the things All In is all about.

If you want to take it further, here are some possibilities:

• Share your impact story on LinkedIn, ideally using our key hashtags #TeamBayer #HealthForAll #HungerForNone and including some Bayer branding. Maybe even tag a few colleagues so they keep spreading the word

• Upload some content to the Share Your Story Hub for the chance to have it featured more widely

• Talk to others in your team. All In doesn’t have to be solely about individuals – you can self-organize as teams and come up with collective contributions

• Generate your own ideas! This is a grassroots campaign, and you can have a say in its direction. Feel free to talk to the Communications team for advice on how to make an idea work.

“There are the tangible assets like the videos people send in – and there are the things we might not see, like the conversations people are having with team members, customers, business partners or friends,” says Annika. “Those, and everything between, are valid parts of the movement. Everything helps it gain momentum!”

All In and the future

Bayer has been through a pivotal and challenging time. But now, it’s gaining momentum in its turnaround – thanks to the efforts of Team Bayer.

As this happens, All In is becoming something more: a rallying cry to achieve the best possible future, together.

“Among colleagues, we’ve demonstrated perseverance and built a strong collective spirit, based on trust, unity and a sense of shared ownership,” explains Sven. “All In crystallizes that spirit and turns it into a platform for success.

“Most of all, Team Bayer is All In is a reminder of the reason we all do what we do: to help millions of people with trusted innovations that serve the most essential human needs, health and nutrition. It’s something we can all take pride in, and use to spur ourselves on for the future.”

The message is clear: We can be confident about tomorrow, because of the platform for change we’ve built today. And we all play an important part in that. We’re All In!

We want to grow the All In movement – but we need you! All In is built by colleagues, one story at a time – so please get involved and share yours. Our work team is here to help you craft posts and bring stories to life – just contact Sven or Annika, or email identitynet@bayer.com for assistance.