Freedom of the Frame
Every brand, or input, within the Crop Science portfolio is important but they fall in different places on a spectrum for their freedom of individual brand expression.
Lighthouse and System Brands
Lighthouse and System Brands can be expressive and unique while still easily recognizable as a Bayer property. The Lighthouse or System Branding as well as logo takes priority and can be elevated above the Code design and placed where it works best within the layout.
House Brands
While there is still freedom of the layout, the House Brand logo appears within the Code to build greater Bayer equity.
Tailored Solutions
Bayer integrated solutions feel Bayer first when the logos are paired next to the Bayer Cross. If this is a solution that falls under a singular name, like Preceon, the logo may be elevated and function like our Lighthouse Brands.
