Instagram Look, Feel and Tone

Maintain Brand Consistency

Maintaining a consistent and cohesive look on Instagram will help enhance and reinforce the Bayer brand. Most users will find your content on their Feed (if they follow you), through Stories (if people they follow share your content), or through the Explore page (if your content gets enough traction). 

Use Bayer’s design system and bold, vibrant color palette, along with a mix of cinematic photography and video, authentic captures and typography to build consistency, boost engagement, and create opportunities Bayer’s presence on the platform.

Imagery and Tone

Use images and language that inspire, connect with and move people. It’s important to match copy tone with the tone of the image. The look and feel of the images should match Bayer’s branding but also be artfully and wonderfully composed, with human elements when possible, interesting angles, details, and stunning imagery. Opt for natural, clean and not overly edited imagery.

Profile Grid Cohesion: 

1. Video Cover Photos

When publishing videos, select a cover photo that showcases dynamic colors, engaged people, or Bayer colors that work well within the feed.

2. Text

Aim to limit the amount of text on photos within the feed.

Find opportunities to keep photos featuring people or landscapes in the feed where possible to fit more in line with the channel purpose.

3. Bayer Colors

When it’s necessary to share assets using text, ensure the asset uses Bayer colors and fonts so photos have a consistency look and feel across the feed.

Highlights: 

When creating a highlight, upload an icon cover with Bayer branding to add to the cohesion of the profile page

Aim to have only 10 highlights on the feed at a time related to the priority topics

Refresh frames within the highlights every 6 months to ensure information is relevant.