Bayer Crop Science Code Design

The Anchor with the Bayer Cross is a vital part of the Code that provides the connection to the Bayer Brand.

Elements of varying sizes and positions serve as the building blocks of the Bayer Crop Science Code.

The flexible Gradient is able to to accommodate up to four feature brand and product logos.

The Color Concept allows for our brand strategy to come life while  bringing more equity to the Bayer brand.

The Code and Background Gradient colors and settings can be tailored for different brands and applications.

Lighthouse and System Brands can be expressive and unique while still easily recognizable as a Bayer property.

The Code Bar with Gradient Background can host up to four brand and product logos.

Layouts can utilize either a 9- or 12-row horizontal grid to determine the Code's size.

There are numerous ways that the Code can be applied and create a unified look.

The Code Elements has the flexibility to be used as a design element and integrated into layouts in multiple ways.