Graphic device

Dynamic angle: A 12° angle represents a possible starting point for keylines, block colors, etc.

• The dynamic angle concept corresponds to our brand typeface Bayer Sans. The italic versions of the font are constructed to tilt 12° towards the right. This angle creates a dynamic and progressive look and feel. 
• The 12° angle represents a starting point. Other angles can be applied to suit the various applications, sizes and formats.

Dynamic textures

The dynamic angle concept is expressed in three main ways:

• Dynamic textures 

• Dynamic image crops 

• Dynamic page graphics (panels and keylines)

Dynamic image crop

The dynamic angle device should be used throughout our communications. Care should be taken to avoid distracting effects. In most instances, one, two or three angles create pleasing designs. More than three angles should be avoided.

Dynamic page graphics

• All designs use a dynamic angle. 
• In most instances the starting point for the dynamic angle is set at 12°. 
• Other angles that can be used range between 12° and 80°. 

Dynamic angle range

Multiple angles can be used, appropriate to the format of the application. Do not overcrowd the design with dynamic angles.

Dynamic angles may cross over eachother, provided they stay within the range of 12º to 80º.

Dynamic angles may define the border between a block of colour or an image and the rest of the space.

The same applies for a block of colour or an image with two exposed edges, the dynamic angles may define the border.

Dynamic angles may also cross over two areas of imagery or colour. The angles of both lines should be different enough to eachother to provide a clear distinction, and not look like an accident.