How to use inclusive language

The language we use in internal and external communications, the content we produce, and the everyday interactions we have with others inside and outside of the company, can impart our spirit of diversity, equity and inclusion.

How to ...

Our strong Bayer brand shines through our consistent application of our visual and verbal identity daily. While adhering to our guidelines can sometimes pose a challenge, we offer valuable tools and recommendations to enable you to utilize them confidently in your day-to-day business. Naturally, mistakes may occur, but we’ve compiled a list of the most common errors and provided helpful tips to help you avoid them.

How to use the Bayer brand

The foundations and guidelines on how to use the brand are collected and published on the Identity Net. Her you find an overview of the most important aspects.

How to use the graphic device

The graphic device is a flexible element and should be used with care and consideration. We show examples of how the dynamic angle device can be applied to layouts and designs.

How to use infographics

Discover the power of information graphics, which are visually compelling representations of data, information, or knowledge. Learn to convert dry facts into engaging images that align with the Bayer aesthetic and enhance your presentation.

How to avoid incorrect uses

Here you will find the most common mistakes made when using our design rules and tips on how to avoid them.

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com