Messages
To effectively connect with your ideal candidates, it's essential to step into their shoes. Consider their location, current employment, career stage, and personal motivations. Tailor your messaging to resonate emotionally and authentically, ensuring it reflects their unique perspectives and aspirations. This approach not only fosters deeper connections but also enhances our employer branding.
Once you’ve identified your ideal candidate, put yourself in their shoes. Ask yourself:
Where does my candidate live?
(What cultural references can I use to make this person feel identified and understood?)What skills am I recruiting for?
How do I talk about these in a ‘give’ and a ‘get’ way? And what does that mean for the way I present information?Where does my ideal candidate work now?
What does Bayer offer that their current employer doesn’t do well?What is the career/life stage of the person am I talking to?
What is happening in my candidate’s world?
What are they thinking about, mitigating, occupied with? How can I incorporate their frame of mind into the proposition, to make it compelling?
Create your individual messages with our overall approach in mind:
- Human and Emotional
Share personal stories that highlight motivations and global impact. - Open and Inclusive
Use language that empowers individuals to express their authentic selves. - Optimistic and Authentic
Showcase uplifting narratives that reflect passion and curiosity. - Segmented and Personal
Customize your messaging to foster meaningful connections.
By focusing on these elements, you can create messages that resonate deeply with your candidates, enhancing your recruitment efforts.
If you have any further questions about the employer branding section of the Bayer Identity Net, please contact: