Product

Branding

Two medical professionals examine an X-ray, while a person uses a smartphone to take a photo of plants.
Diagram showing a brand hierarchy with three levels: corporate brand at the top, umbrella brands in the middle, and product brands at the bottom.

Brand Architecture

Discover the structure of the different kinds and levels within the Bayer brand universe and find guidance on how to prioritize our brands.

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A Bayer-branded shirt and a promotional poster featuring a woman, with text about long-acting contraception as an alternative to the pill.

Global Product Branding Guidelines

How to us the Bayer brand in different analog media – advertisement, information material, packaging, trade shows or promotional items – in a positive, clear and consistent way.

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A person is holding a small plant above a tray of seedlings.

Crop Science

Please find the Product Branding Guidelines for the Crop Science Division here. Each section explains the fundamentals, shows examples and offers templates for download.

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A healthcare professional assists a patient lying on their back entering an MRI scanner. The Bayer logo is visible on the left side of the image.

Pharmaceuticals

This section offers packaging guidelines for the Pharmaceutical brands and the Radiology Device Design Guidance.

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Packaging of Bayer products, including boxes of Aspirin and Bepanthen eye drops, displayed against a gradient background.

Consumer Health

Good packaging design that follows clear rules is essential for immediate brand recognition. Check out the end-consumer Packaging Brand Manual here.

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Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com