Brand Skill Camp

One Company, One Brand: Embracing Our Corporate Identity

Have you ever wondered about the power of a single, cohesive brand identity? In our latest episode, we explore the journey of stepping away from custom logos for individual departments and embracing the strength of our corporate brand. Join us as we hear insights from EJ Dangla, Global Communications Lead at Bayer Global Business Services, who shares his experiences of this transition, the risks associated with custom logos and the compelling reasons to reinforce our unified identity. Discover how aligning with our corporate brand not only saves time and resources but also allows us to focus on our mission as one company. This episode emphasizes the importance of presenting a strong brand to our customers and stakeholders, highlighting that there’s no need for additional logos for every initiative. Tune in to learn more about the benefits of a unified brand identity and how it can enhance our collaboration and effectiveness in achieving our goals.


If you want to delve deeper into this topic and understand more about symbols and custom logos, be sure to check out the dedicated page in Identity Net.

Brand in Space: Our Visual Environment

When you enter a Bayer office or join a Bayer event, can you feel that it’s Bayer? In this episode, you will learn more about the relevance of brand expression in the visual environment. You’ll see tangible examples of effective brand materials that impact how our customers and stakeholders experience our brand. Discover new brand opportunities and available assets in the newly created Brand in Space chapter.

Media Pool: New GenAI Tool

Did you know that we introduced an easy-to use AI image generator in Media Pool? Learn more about the new GenAI tool for media asset generation and editing in this episode. The tool allows users to generate images from prompts and modify existing media. You’ll learn where you can access the tool, how to use it and how to download the generated images. A live demo highlights key features like 'imagine' and 'compose' buttons. You are invited to explore and try out the new tool. If you want to explore the user guide, you can check it out here.

Co-Branding: The Proper Use of Our Corporate Brand by Third Parties

In this episode, we dive deep into the topic of co-branding with our experts in corporate branding and trademark protection. You’ll learn about the essential “do’s and don’ts” of logo usage and trademark rights that every employee must be aware of, along with real examples that will guide you through the nuances of trademark rights. We also explore the complexities of using logos on social media and how to navigate logo use in journalistic contexts without consent. If you want to learn more about co-branding, check out the chapters in Identity Net.

Creating Unique Imagery: Tips for Photo & Video Shootings

Do you want to produce unique imagery that will stand out? What are the tips for arranging photo or video shoots at your site? How can you ensure the imagery captures the passionate, visionary, and optimistic attributes of our brand?

This video episode focuses on enhancing brand visibility with effective photo and video techniques. It highlights the importance of authenticity, encouraging unique imagery that reflects our Bayer brand personality. The session covers natural photography styles, preparation tips for smooth shooting, and the importance of model release forms, concluding with examples from country sites for inspiration. If you want to dive deeper into the topic, check out our page on Photo, Video and Motion Design and make sure to check out Media Pool for the latest photo and video collections.

Our own Corporate Typography: Bayer Sans

Get a sneak peek into the work that goes into the creation of a new corporate typography. Listen to the craftsman of Bayer Sans, Alex Roth, who designed our unique, exclusive, and accessible typography. Find out more about how it strengthens our visual brand identity and strategy. You can learn more about it and download it here.