Bayer in Radiology Identity

The ambition of Bayer in Radiology is to become the go-to company for Radiology HCPs by 2030. For many years, we have been successfully selling our broad portfolio of products to our customers: From fluid delivery devices, services to contrast media and Health IT/digital solutions. 

 

The Go-To Partner

 

More than 30% of our customers’ purchasing decisions are impacted by the positive image Bayer in Radiology has earned. That’s why it’s critical that we present our offerings professionally, help customers to navigate through our portfolio with ease and communicate how well connected our Radiology solutions are. This is where our strong and established, and now refreshed visual identity and portfolio branding comes into play.

 

With Bayer in Radiology’s identity, we aim to:

  • Strengthen our position in the industry by engaging with customers through meaningful and relevant content, by carefully listening, eagerly learning and ambitiously leading in the field.

  • Differentiate ourselves from the competition through our medical expertise as a true healthcare company while proactively driving innovation.

  • Appear as a cohesive and consistent brand in all channels across all regions. Adhering to our guidelines and applying our consistent portfolio branding is an investment in our overall image that ultimately benefits every brand and offering.

 

As Bayer in Radiology, we are committed to shaping the future of radiology: Carefully listening, eagerly learning and ambitiously leading the future of Radiology - together with our customers. 

 

SEE THE POSSIBLE. CREATE THE FUTURE.