Identity Net (ID Net)

The Identity Net is a management tool for optimizing brand value. Its objectives go far beyond the contents of a conventional corporate design manual. All brand management elements and information on corporate identity and design are detailed here in a centralized network for convenient local access.

The Identity Net contains all elements that are needed to bring the Bayer brand positioning and the mission Health for all, Hunger for none to life.

Basically, the Identity Net consists of the Brand Portal where you can find everything you need to know about the best use of the Bayer brand in the different media and the Media Pool that is the Digital Asset Management (DAM) platform where you can find editorial media assets including photos, videos, audio, Bayer Logos, templates, and documents.

What the  Identity Net aims to do

The portal helps to implement a globally consistent and in-depth understanding of the Bayer brand, the Bayer branding strategy and the corporate design priciples. This will enable all employees to become ambassadors of the Bayer brand. Please note that all rules in the Identity Net are mandatory; see Directive 2075, Chapter 4 (link for internal use only). And in detail, this means that the Bayer Identity Net:

• Provides all the information required for communicating a consistent brand appearance to customers, stake holders, partners and consumers, as well as Bayer employees, 

• Brings the corporate branding strategy to life for employees and, where necessary, helps to improve implementation through the establishment of principles and recommendations, 

• Provides a user-driven service for employees who work directly or indirectly in the design field and their external service providers, 

• Provides effective solutions for a wide variety of design issues – quickly, in line with corporate design (CD) principles, and to a high quality standard,

• Offers straightforward practical assistance to non-experts who have no background in design and are unfamiliar with complex CD manuals,

• Enables non-experts to find easily understandable and practical instructions for solving specific design problems with just a few clicks and no long searches,

• Is the main communication and working platform for the entire Bayer brand community and will be continuously updated.

Who the target groups are

This broadly based platform addresses all relevant managers and employees – and particularly those employees directly or indirectly involved in design work. This includes:

• Marketing and communication professionals and their advertising and graphic design agencies, printers, etc. 

• Non-experts and employees who depend on correct and user-friendly templates,

• Employees who are looking for practical assistance on a specific issue,

• Employees who want to know more about Bayer communications, want to increase their knowledge levels, and exchange ideas and information.

The Identity Net – at your service

The Identity Net helps to improve user awareness and understanding of the Bayer brand principles. This, in turn, helps to solve any problems that may occur by:

• Explaining why things should be done in a particular way, 

• Clarifying which solutions are best and which ones should be avoided, 

• Providing references and sample solutions that illustrate how to carry out a few corrections to achieve an acceptable design 

• Inspiring and educating through case study examples